The numbers just dropped, and they are brutal. A field study published this week by Search Engine Journal found that Google AI Overviews are cutting organic clicks by 38% on queries where they appear. In a separate report, KBBFocus warned that AI Overviews could be “signalling the end of SEO” as we know it. If your AEO and SEO…
AI Mode in Chrome is reshaping how people search the web — and how marketers need to think about visibility. On April 16, 2026, Google announced a major upgrade that lets users explore websites side-by-side with AI Mode without ever leaving the browser tab. For agencies, business owners, and search engine optimization (SEO) and AEO strategists, this is one…
Imagine opening Chrome and instead of a search bar that sends you to Google, you talk to ChatGPT or another Answer Engine that answers, compares, and even acts for you. No more “type > click > bounce” — it’s “ask > answer > take action.” This isn’t science fiction. The integration of ChatGPT and other LLM features directly into…
